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Grade 6 : Publicity Campaign

Instructional Design: Thérèse Pomerleau

Stage 1 - Desired Results

Established Goals:
Experiment with language and forms
Combine ideas
Use talk, notes, personal writing and representing, together with texts and the ideas of others,
to clarify and shape understanding.

Experiment with a variety of forms of oral, print and other media texts to discover those
suited for exploring, organizing and sharing ideas, information and experiences.

Enhance presentation
Emphasize key ideas and information to enhance audience understanding and enjoyment.

ICT Outcomes:
Below is a pdf file identifying all of the ICT outcomes touched on throughout this project. Click on the file to download it to your computer.

Enduring Understandings:
Students will understand that audience and purpose play a very important role in communication.

Essential Questions:
How does advertisement entice people to buy?

Students will know and be able to:
Cooperate with others
Identify and participate in situations and projects in which group work enhances learning and

Stage 2 - Assessment Evidence

Performance Task(s)
Advertisements appear in many different forms and through a variety of mediums, such as TV,
magazines, posters, billboards, radio and the Internet. New multimedia technologies have enabled ad
agencies to expand their creative talents and design ads that were never before possible.
You are a member of an advertising team. Your current assignment is to create a new ad campaign for a
major international company (one of your choosing), using print, television and online (Internet) ads.
As a group, develop an effective advertising strategy for selling a product of your choice.
Your group needs to decide on:
Åú a product as the basis to develop the campaign; for example : a soft drink, clothing line, fast food
product, computer game or new movie;
Åú the target audience;
Åú techniques that may work for selling your product to that audience.
Then, each member of the group will create a campaign based on the above strategy.
Åú Collect examples of ads that are directed to your target audience and carefully study their form and
structure. Each group member will create an electronic folder so that group members can access each
other’s examples.
Åú Choose where you want your ads to appear. Think about specific television shows, magazines,
newspapers, Web sites, etc.
Åú Create a portfolio of ads that will appear in print, on television and online.
Present your portfolio to the client (the company that is paying you to create the ads) in a multimedia
format providing reasons for your choice of ads. Your presentation should convince the client that your
campaign will result in large sales of their product.

Other Evidence (Quizzes, test, etc)
Analyzing mediums

Self Assessment
Advertisement campaign reflection

Stage 3 - Learning Plan

Teaching and Learning Activities
Prepare students by talking about different mediums and advertisement. Have them analyze mediums using the document called Analyzing Mediums. Have students form teams. Have students decide on a product they want to invent, produce and prepare the advertisement campaign. The product is for the Chinese marketand must appeal to a certain group of people. Students make a plan and a prototype of their product.
Lab period 1: Show students the different mediums that can be produced: Billboard, magazine page, newspaper ad, web page, radio announcement, or television commercial. Show students how to make an electronic poster.
Lab period 2: Show students how to design a logo in painting and save it as a jpeg to insert in their work.
Lab period 3: Show students how to use iMovie to record sounds and voices for a radio commercial.
Lab period 4 and 5: Show how to use iMovie to make a TV commercial.
Periods 6 to 15: Let students work on their products and help groups who need help.
Last period: Groups do their sales pitch and qre assessed using the rubric and the Presentations Evaluations.

For gifted students

Variation in content and product

Task is more challenging

This task offers lots of choices and is open ended. Students can go further in their understanding of the advertisement and marketing techniques used by a variety of companies. They can show their deeper understanding by creating a campaign that is of a higher quality than would be expected for this group age.

Additional Teacher Resources
These are documents for teachers and/or students that were developed to support the project.  Documents will always be available in pdf format as well as in the original format created (e.g. MS Word, AppleWorks, Inspiration, etc)


Click to download Rubric

Student Exemplars

The following exemplars represent an adequate iMovie commercial sample as well as a poster sample. Please click on the exemplar to download a copy.  NB - You will need Quicktime Player and Appleworks 6 installed on your computer to view.

 Last Modified: 30 July,2005